Gift-wrap for children’s book

A new gift-wrap solution for personalised books aimed at children aged 0-6.
FREELANCE PROJECT AT THE LOST MY NAME

Brief

Goals of the re-design

  • increase the excitement of unwrapping a gift
  • be sent as a fully-wrapped gift, but at the same time allow customers (parents, friends) to review the book and reseal before passing it on to the recipient.

  • secure the book inside during shipment

While meeting these requirements

  • maintain the overall brand look and feel that is seen in the books and the outer packaging
  • fit in the outer packaging
  • not add significantly to storage space required at the print-house
The personalised picture books for children

PROCESS

Customers expressed their dissatisfaction on the existing gift wrap as below:

“I was disappointed with the quality. If you are offering an envelope, the quality should match the quality of the book.”

“Had I know that paper envelope was the gift wrapping and that the recipient would have to insert the book themselves in the envelope, I wouldn’t have selected that option.”

Structure

A box-type envelope can be flat-packed, made without the use of an adhesive, therefore, doesn’t take additional storage space and it is easy and quick to assemble. Four flaps are opened in a way that unveils a hidden surprise. It is reusable and ideal as a keepsake box.

Material

350gsm cardboard to give a premium feel and extra protection.

Closure Type

Velcro closure for pleasure and ease of opening. Most importantly, it is resealable.

• Structure Design: A box-type envelope with a velcro closure

• Prototyping: Making physical prototypes of the packaging and testing their damage tolerance during shipment.

• Some options for the visual design that is consistent with the brand style.

• A finished sample for a focus group test

From a focus group test, we gained mixed feedback on the packaging. Some said that the velcro type of closure makes the gift-wrap feel industrial. For the final design, we chose a cut-out tab as a seal and altered the visual design of the upper flap to allow the tab.

From a focus group test, we gained mixed feedback on the packaging. Some said that the velcro type of closure makes the gift-wrap feel industrial.

RESULTS

“The packaging is precious and truly makes a heartfelt gift with a personal touch.”

Learnings

We conducted the focus group test only after the visual design was completed. As a result, we had little time to respond to the unexpected feedback and refine the design. I learned that involving users at the early stages of product development can save time, work and resources.


ROLE:  Market research, Graphic design, Packaging

CREDIT: Jobina Hardy (Project manager), Pedro Serapicos (Illustration), Blake Envelopes (Production)

DURATION:  5 weeks

MEDIA:  Packaging

TOOLS:  Adobe Photoshop, Illustrator, Paper

YEAR:  2015

Client: Wonderbly (previously Lost My Name)